Big Tea - Branding and Mascot Design
Mascot Design, Brand Identity
Project Brief
A growth F&B brand preparing for market entry needed a consistent mascot and identity system that clearly conveyed product benefits while supporting media application across packaging and digital touchpoints.
Illustration by FOXIL, thanks to Studio Moara!
Duration
5 weeks - Structured into alignment, system exploration, validation, and final delivery.
Stack
Figma, Illustrator, Photoshop, Dimension, Blender
Services
Mascot and Character Design, Brand Identity
Clear benefit communication
Scalable character system
Consistent media application
Responsible for building a complete identity system, including mascot development, visual language, and media guidelines, ensuring long-term usability across packaging and digital channels.
Started with brand alignment to define positioning, followed by structured visual exploration, system design with validation, and delivery of clear usage guidelines.
"Designer (s) clarified our mascot needs and delivered a system that ensured consistent application across our channels."
